Our Story
Since 1985, our dedication lies in creating genuine Italian pizza with fervor
From Naples to Your Neighborhood
'Crust & Craft Pizzeria' started with a humble ambition: to introduce true Neapolitan pizza to London. The Rossi family launched our pizza shop in 1985, a quaint, family-operated venture with recipes passed down for generations.
Marco Rossi, our progenitor, polished her pizza-making prowess on her travels across Italy, learning from renowned pizza chefs in Naples, where pizza was born. After her journey back to the UK, she aspired to replicate the enchantment of authentic Italian pizza by adhering to traditional techniques and choosing only premium ingredients.
What initiated as a cozy 12-seat pizza place has now expanded into a cherished community staple. Even with our growth, the dedication to excellence and genuineness stands firm. We maintain the old-style wood-fired oven methods, make our dough from scratch every day, and seek out the most exceptional ingredients available.
Even now, 'Crust & Craft Pizzeria' is a family-owned and managed enterprise, with the Rossi lineage's next generation steering our zealous crew. While we have accepted some contemporary enhancements, our core mission persists: forging scrumptious, genuine pizza that unites folks.
Our Values
Quality Ingredients
We commit to obtaining the most fresh and high-quality ingredients, partnering with regional producers and Italian exporters for the most genuine tastes.
Traditional Methods
We prepare our pizzas in the classic manner, allowing our dough to ferment for 48 hours and baking it in traditional wood-fired ovens.
Community Focus
We're passionate about more than being a dining venue; we strive to be an integral part of our community by fostering local activities and crafting an inviting environment for everyone.
Sustainability
We are devoted to sustainable operations, from minimizing food wastage to utilizing environmentally friendly packaging and endorsing sustainable farming.
Meet Our Team
The dedicated individuals behind our delectable pizzas
Marco Rossi
Owner & Head Chef
The second-generation proprietor, trained in Naples, has been refining our recipes for over a decade and a half.
Amelia Thompson
Executive Chef
An Italian-trained chef with 12 years of culinary mastery, specializing in crafting seasonal creations.
Lucas Bellini
Master Pizzaiolo
A native of Naples, Lucas has been perfecting pizzas for more than two decades and instructs all our pizzaiolos.
Emma Johnson
Restaurant Manager
Guarantees each patron enjoys an outstanding dining encounter and leads our hospitality crew with empathy and proficiency.
William Kim
Sommelier & Beverage Director
Oversees our drink selection, with a focus on Italian beverages and perfect accompaniments for our pizzas.
What Our Customers Say
This is the closest Neapolitan pizza to true Italian standards one can find abroad. The dough boasts a delightful chew with those sought-after charred bubbles created by a wood-fueled oven.
Thomas Green
I appreciate 'Crust & Craft Pizzeria' for choosing local, sustainable ingredients. You can discern the quality in every slice. Their seasonal offerings are continually a highlight!
Lisa White
I've been a regular here for numerous years, and the consistency in quality is unwavering. The staff welcomes you as one of their own, and the pizza is, true to its name, a slice of heaven. The Truffle Mushroom pizza is not to be missed.
David Martinez
Awards & Recognition
Finest Pizzeria in Watertown
Local Culinary Honors, 2019-2023
Leading 50 Pizzerias in the UK
Great Britain Restaurant Guide, 2021-2023
Certified Traditional Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Eco-conscious Business Award
Local Eco-friendly Company Association, 2022
Come Visit Us
Discover the flavor of authentic Italian pizza in our heartwarming, inviting setting